Express Glass and Board Up Service provides glass repair service to residential and commercial customers, including glass window repair, sliding glass door repair, and board-up services. Express Glass initially provided services in the Miami-Dade area, but after a successful SEO campaign, they’ve expanded their services to Broward, West Palm Beach, and Port St. Lucie.
Express Glass had no organic rankings when they contacted Propelfolio. All their traffic came from Google AdWords campaigns. Express Glass’s goal was very clear: to achieve top 5 or top 10 rankings on Google for their primary keywords and cities.
When we started the SEO process, all their keyword/city combinations did not rank in the top 100 on Google. They also had strong competition from a franchise chain in their area of service.
The strategy that was implemented for Express Glass was to do a complete, themed optimization of their website, implementing additional search engine-friendly structural elements into the site to increase the site link popularity.
The Express Glass site was static HTML but lacked keyword density, and most of the optimization elements that Propelfolio implements in the source code. We started by identifying keywords and assigning the keywords to specific pages in the site. If those pages lacked keyword density to support the keywords, Propelfolio would rewrite the content on those pages. Propelfolio also work on their social media campaign. We created a blog service on their website linked to Google Places, Face book, and Twitter. A press release campaign was established on a weekly basis.
After six months, Express Glass was extremely pleased with the results of the campaign. They achieved top rankings on Google for their most important keywords, and their overall ranking statistics have more than tripled. Their top 5 rankings have increased by over 600%. Their organic traffic increased 240% and allows them to minimize expenses in their Google AdWords campaigns. Here is Express Glass & Board Up Service’s SERPs Ranking Report that show target keyword in position 1 and 2 in Google.