How to make Web Design Work for you?

  1. Custom Web design in Boca Raton

Why should you go for a custom web design firm in Boca Raton?

If you are the owner of a business in Boca Raton, or use a business website to market your services, you’d be well aware of the importance of a firm that offers high quality web design in Boca Raton. Web Design is an integral component of any online business, and it is impossible to be successful in an online business, if you neglect a good web design.

A high quality web design is not just about giving your website an attractive look, it is equally about making it structurally sound. Think of custom web design as an architectural design of an elaborately constructed building that not only gives it a stunning look, but also gives the building a strong structure and functionality. That is why, if you’re looking for custom web design in Boca Raton, you should get in touch with PropelFolio.com.

At PropelFolio.com, we have a highly qualified team of professionals who truly “get” web design.  We have an excellent idea of web design features such as anchors, silo structure, search engine optimization, site navigation, content marketing and so much more. It is our firm belief that a business website should not be too complicated, cluttered with too much information or over elaborate. We believe in the beauty of simplicity, and emphasize on achieving the right balance of all web design features. Incidentally, it is a combination of beauty and simplicity used by Steve Jobs in the design of Apple products which makes them stand out in a crowded competition.

Let’s talk about some of the design features that PropelFolio.com focuses on.

Navigation: Navigation is the most important part of web design and this is what any custom design Boca Raton firm should focus on. Navigation should be easy, simple and effective. At PropelFolio.com, we understand the importance of a user friendly web design. This often makes the difference between your website being ranked higher on Google’s SERPs (search engine results pages), or being dismissed into the lower reaches of Google’s rankings. This is because, if your website does not have a clear navigation, this results in a new visitor to your website giving up within seconds of visiting it for the first time, irritated by the complexity and hitting the “back” button.

Not only would this decrease your conversion rate (percentage of conversion of clicks to sales), it also means a high “bounce rate” for your website.  You definitely wouldn’t want a high bounce rate as that reflects negatively on your website’s SEO, and gets your website punished by Google.  That is why ensuring customer satisfaction with simple navigation is an absolute must, and this is what you get when you go for custom web design Boca Raton with PropelFolio.com 

Anchor links:  Anchor links are critical for any online business they are used by your online buyers to access information faster, and only that which is important to them. Anchor links must be well integrated in a website,  which makes it easier for your customers to scroll to the text areas that are linked to the anchor tags more effectively.

Silo Structure: The Silo Structure is a window to the information content that is linked to the topic displayed on your homepage. The homepage should have sidebar links that connect to the topics displayed, as well as to redirect the links to various pages that contain information related to the sub-topics.

SEO: SEO is an important part of web design and any custom web design firm must have a very good idea of the intricacies of Search Engine Optimization. Your website  should satisfy all of Google’s Webmaster Guidelines.  When your web design incorporates SEO, it  gets your website the recognition it deserves from Google, which leads to a higher ranking on Google’s SERPs – which is the only way to get a consistently high internet traffic, which you may then convert into massive sales. To put it simple, SEO gets people to visit your website and that is why your web design must include the best SEO practices.

That is why if you need high quality and professional custom web design firm in Boca Raton, get in touch with www.propelfolio.com.  Just give us a call at 561-246-3781.  Remember,  if you’d like your business to thrive in a highly competitive marketplace, you should get the web design done by the best!

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