Unquestionably, having a competitive edge when it comes to Google ranking is very important for your business to thrive online. However, the problem may come in if you do not have any idea about SEO tricks and tips that can get you to a good position in the search results pages. Missing out on the needed clicks is also missing the sales.
In this day and age, it is very important to rank at the top. In order to have that opportunity, here are the following steps in order to have good SEO on your e-commerce website West Palm Beach.
Step 1: Do a Research
There are two types of research involved here – keyword research and competitor research. The use of keywords can mean a lot to your business. In fact, it can make or break your strategy. In doing a keyword research, you can start by finding keywords for your product pages and home page. The factors that need to be considered include search volume, relevance, and ranking difficulty.
Another research that you need to do involves learning more about your competitors. Which keywords are they using? Where do they get their links? What does their website look like? What can you do in order to make your website different from that they present? Answering these questions will help you in creating the right strategies in order to perform better.
Step 2: Identify Existing Problems
After doing research, now you need to identify the problems that your e-commerce website West Palm Beach currently has. Using applications such as MOZseo can help you, and it will also offer you data summary, including redirects, errors, missing header tags, duplicate pages, and many more. At the same time, you need to determine the speed of your e-commerce website West Palm Beach. If you have a slow website, your visitors will not like it.
Step 3: On-Page Optimization
Off page SEO is done through link building. Yes, it is important; however, you can also give importance to on-page optimization. It includes all actions that you have to take on your web pages in order to help in making your site rank even better. When considering on-page optimization, among the things that you have to work on include site structure, keyword optimization, usability, internal linking, mobile website version, snippets, customer reviews, and social media integration.
Step 4: Testing
Your optimization strategy should be tested accordingly with the use of analytic, you need to measure it properly in order to “fine tune” your campaign and get the desired results
Step 5: Adding Content to Your Pages
With the help of a blog for your e-commerce website West Palm Beach, you can start optimizing your post for a specific keyword that you may not be targeting through the main site pages. The blog posts need to be reader friendly and of high quality in order to attract the attention of your visitors.
Propelfolio is a local leader in the web design industry offering search engine optimization services (SEO). Call us for a free estimate now